Building for the Next Generation
A product group head who values mentors, feedback and relationships — and builds products that stay relevant to tomorrow’s consumers
Mr. Shailendra Singh emphasises the importance of learning from experienced leaders, remaining open to feedback, and building meaningful professional relationships. He has built his career through continuous learning and a willingness to embrace new challenges and currently serves as Product Group Head at KENSTAR.
He shares that leaders must look beyond current demands, anticipate changing preferences, and build products that remain relevant to the next generation of consumers.
“Finding the right mentor can significantly impact your career trajectory.” Guided by this belief, Mr. Shailendra Singh is recognized as one of the 10 Most Inspiring Product Leaders in India 2026. He shares his insights on the emerging consumer trends set to reshape the business landscape over the next five to ten years in an exclusive conversation with Corporate TrendZ:
“Consumer behaviour will continue to be one of the most significant forces shaping the industry. Today, millennials remain important consumers, but Gen Z is increasingly becoming a major market driver. Their preferences, expectations and approach to brands are quite different from those of millennials. For instance, consumers from my generation may have strong loyalty to a particular brand because of past experiences. Gen Z, however, may be much more willing to explore new products and brands. They are highly tech-savvy, gadget-oriented and quick to adapt to new trends. They also tend to seek novelty and can move quickly from one trend to another. As a result, brands need to understand their mindset and continuously evolve their products, communication and consumer experience. The shift from a primarily millennial-focused consumer landscape towards one increasingly influenced by Gen Z will be an important trend for consumer brands to understand.”
🏆 10 Most Inspiring Product Leaders in India 2026 — Mr. Shailendra Singh, Product Group Head at KENSTAR. ✨