airtel is teaming up with Perplexity AI to offer a free Pro subscription worth ₹17,000 to the entire consumer base of 360 million across mobile, broadband, and DTH users. This offer is available in the Airtel app, marking Airtel’s first partnership with Perplexity in telecom services.
Perplexity Pro brings users unlimited daily Pro searches and access to advanced AI models, including GPT 4.1, Claude 4.0, image generation, file uploads, and more. This platform facilitates in-depth research, boosts productivity, and promotes intelligent learning, making it an excellent choice for both students and professionals.
“We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers,” highlighted Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel. Perplexity CEO Aravind Srinivas has emphasisedthe shared goal of delivering accurate and reliable AI experiences to a broader audience.
This innovative step underlines a shift from traditional streaming bundles to AI-based services, setting a new standard in India’s telecom landscape.
