Marico Limited has acquired a 60% stake in Cosmix Wellness Private Limited, a Bengaluru-based digital-first functional wellness brand, at an equity valuation of approximately ₹375 crore.
Under the terms of the deal, Marico will invest around ₹226 crore for the majority stake, with the option to acquire the remaining 40% post-FY2029, subject to agreed milestones. The transaction is expected to be completed within the next 30 days, after which Cosmix will operate as a subsidiary of Marico.
Founded in 2019 by Vibha Harish and Soorya Jagadish, Cosmix has carved out a strong presence in India’s fast-growing wellness and plant-based nutrition segment. The brand’s portfolio includes vegan protein powders, fermented yeast protein, functional superfood blends, plant-protein pancake mixes and bars, catering to health-conscious consumers across direct-to-consumer (D2C), e-commerce, and quick-commerce channels.
Cosmix has remained bootstrapped and profitable since inception, scaling to an annualised revenue run rate with a sustainable high-teen EBITDA margin profile.
Saugata Gupta, Managing Director and CEO of Marico, said the investment aligns with the company’s strategy to expand its digital-first portfolio, tapping into evolving consumer demand for wellness and plant-based nutrition solutions. The acquisition strengthens Marico’s presence beyond traditional FMCG, bringing a differentiated, high-growth brand into its stable.
The Cosmix founders will continue to lead the business and drive its next phase of growth, leveraging Marico’s scale and operational expertise to accelerate expansion into new wellness and nutraceutical categories while deepening market reach.
This acquisition move will broaden industry trends as established consumer goods players seek to diversify into higher-growth, health-oriented categories, blending digital-native brands with more traditional portfolios
