Augusta Spinelli becomes the Regional President for EMEA region for SAP

SAP has appointed Augusta Spinelli as the Regional President for Europe, the Middle East, and Africa (EMEA). Spinelli will be responsible for overseeing operations across 53 offices in 89 countries. She has been associated with SAP for more than 25 years now. Over the years, she has led SAP in service and delivery via multiple leadership positions.

She is succeeding Manos Raptopoulos, who is elevated as Chief Revenue Officer for APAC, EMEA, and MEE region. In her new position, she will be heading SAP’s business across the EMEA region while collaborating closely with product engineering and delivering SAP solutions. Strengthening the relationships with SAP partners and boosting customer experience via digital transformation.

“Augusta is a dynamic and insightful leader with a true passion for our customers’ success and brings a wealth of experience to her new role. She has an extraordinary track record of innovation and execution and has accumulated deep industry expertise while helping countless businesses around the world accelerate their digital transformation,” commented Manos Raptopoulos.

A seasoned leader with 30 years of experience. Based in Dubai, Spinelli will lead SAP’s AI-first Suite-first strategy. She said, “I’m thrilled to be joining the talented team of SAP professionals in EMEA, recognised for their innovative capabilities and focus on consistently delivering customer value.”