Dell Technologies has elevated Genevieve Yeep as Director of APJ Online Go-to-Market (GTM), where she will lead online strategy across segments ranging from consumer to enterprise. With more than two decades of digital marketing and regional leadership experience, she brings a proven track record in driving integrated brand, demand generation, and conversion strategies across the Asia Pacific and beyond.
Yeep has been with Dell since 2018, holding key roles including Director of B2B Digital and Media for APJ and Director of B2B Online and Media for APJ + EMEA. She has successfully led cross-functional teams to design full-funnel digital campaigns, optimise ROI, and translate business strategy into impactful media activation. Her leadership was recognised early when she was named Regional Marketer of the Year.
Before Dell, Yeep held senior roles at HewlettPackard Enterprise, SAP, SunMicrosystems, Apple, and IBM. Her broad expertise spans enterprise software, SaaS, consumer tech, and AI/GenAI infrastructure.
In her new role, she will focus on strengthening Dell’s digital presence, engaging customers through data-driven insights.
