
Levi Strauss & Co. named Hiren Gor as the Managing Director of SAMEA (South Asia, Middle East & Africa), succeeding Amisha Jain. This strategic leadership transition comes as the company focuses more on growth in the SAMEA markets. With over 20 years of experience, he has contributed significantly across several sectors like retail, apparel, and FMCG.
Hiren has been associated with Levi for 16 years and was serving as General Manager for South Asia, where he led operations across India, Sri Lanka, Nepal, Bhutan, and the Maldives. With his exceptional expertise, the brand intensified its footprint in the Indian market and has opened 400+ exclusive brand stores across 160+ cities. He has strengthened the brand position by improving the store network, space optimization, and effective customer service.
Hirem has held key leadership positions at VF Corporation, Future Group – Home Solutions India, and Colgate-Palmolive, where he built a reputation for cross-functional excellence and strategic insight.
His elevation highlights Levi Strauss’ growing interest in the SAMEA region, and his role is expected to drive innovation, regional integration, and sustainable business growth, leveraging his expertise.