Global memory solutions brand Lexar is expanding its presence in the Middle East and Africa (MEA) with more than 5000 retail stores. This marks a fivefold growth in retail outlets carrying Lexar products, highlighting the brand’s rising demand and strong partnership in the market.
The announcement comes ahead of the Gitex Global 2025, where Lexar will showcase the latest innovations in storage solutions exclusively designed for photographers, gamers, and content creators across the MEA region.
Central to this expansion is ‘The Lexar Way’, the company’s unique approach. A focus on redefining the company’s approach with partners by using a mix of education, customer engagement, and incentivized campaigns, building brand awareness. This approach has helped foster a strong collaborative ecosystem that drives both business growth and customer satisfaction.
Fissal Oubida, General Manager – Middle East, Africa & India, shared his optimism on this remarkable growth, “For nearly 30 years, Lexar has been empowering the world with memory innovations, helping transform the daily lives of photographers, videographers, gaming enthusiasts, and creators while shaping the future of digital storage… We’re looking forward to bringing our award-winning line-up of innovative professional-grade memory solutions to Gitex Global – with plans to further extend our presence, explore new collaborations, enhance local partnerships, and introduce new product offerings tailored to meet the needs of MEA consumers.”
