Netflix appointed Rekha Rane as Director, Films and Series Marketing. This appointment aims at strengthening Netflix’s strategic marketing leadership and enhancing engagement for its films and series across key markets.
With over a decade of experience, she is a seasoned marketing and communications professional in brand strategy, content marketing, and audience engagement. She has served in a Retail Sales and Marketing role at Orange, as a Summer Internship – Brand Strategy Associate at Leo Burnett, as an Assistant Marketing Manager at Reliance Brands Limited, and Senior Brand Marketing Manager at Amazon. She has built a strong reputation for driving impactful campaigns and elevating brand presence in competitive entertainment and digital media landscapes.
She holds her academic qualification from the University of Aberdeen and MICA | The School of Ideas. Her expertise spans audience insights, campaign execution, and strategic storytelling. In her new role, she will oversee marketing strategy and execution for the company’s film and series slate, aiming to deepen audience engagement and drive growth in viewership across diverse segments.
This appointment reflects Netflix’s commitment to strengthening its marketing leadership and delivering memorable content experiences.
