Renowned tech brand, Nothing appointed Himanshu Tandon as the Vice President of Business for its sub-brand CMF by Nothing, leading the responsibility of global strategy, driving growth, and developing go-to-market strategies. The marketing operations have recently shifted to India, to the country’s growing significance in the brand’s global expansion plans.
Himanshu has been in the smartphone industry for 8 years and has worked with POCO India and Xiaomi India. He brings immense understanding of the Indian market, especially of the GenZ and Millennial consumers, making him an ideal guide for CMF. He led POCO India as the Country Head and Xiaomi India as the National Program Manager.
This leadership transition signals Nothing’s strategic move to capitalize on India’s tech ecosystem, and position CMF as a design-driven, youth-centric brand with global ambitions.
Carl Pei, CEO of Nothing, expressed, “Himanshu’s proven track record of transforming and scaling brands into mainstream powerhouses, combined with his deep industry knowledge, makes him the perfect leader for CMF’s next phase of growth. CMF has already demonstrated its immense potential – and we’re only just getting started. Exciting times ahead!”
