Petcare Startup Supertails Secures $30 Million in Series C Funding

Bengaluru-based pet care startup Supertails has raised $30 million in its latest Series C funding round led by Singapore’s Venturi Partners. This investment demonstrates the interest in India’s booming pet care market.

The round was led by Singapore-based venture capital firm Venturi Partners, with strong participation from Japanese investor Nippon India Alternative Investments, Titan Capital Winners Fund, and existing backers including Fireside Ventures, RPSG Capital Ventures, Sauce.vc, and Saama Capital.

Supertails plans to deploy the fresh capital to expand its integrated pet care ecosystem, which combines digital services with physical touchpoints. The funding will accelerate the growth of its veterinary clinic network, strengthen tech capabilities and personalized offerings, and scale its quick-delivery infrastructure for pet essentials across major cities like Bengaluru, Mumbai, and Delhi.

Founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails operates a one-stop platform for pet supplies, online vet consultations, grooming, nutrition, and at-home services. The company has boarded hundreds of pet brands and built a network of over 100 veterinarians to support its ecosystem.

The Series C financing shows a strong confidence in the startup’s omnichannel model and India’s rising trend of “pet parenting,” where owners increasingly seek comprehensive support for their animal companions.

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