Reliance Retail announced the acquisition of Kelvinator. This is a strategic approach to amplify the company’s expertise and leadership in the consumer durables sector. Kelvinator specialises in electric refrigeration for home usage and is recognised globally for its exceptional performance, quality, and value.
The integration of Kelvinator in Reliance Retail will boost the consumer durables category, leveraging the brand’s heritage and the retailer’s distribution and infrastructure. This power move will deepen the customer engagement while enabling accessibility to the best quality products for the Indian households.
“The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network,” highlighted Isha M Ambani, Executive Director, Reliance Retail Ventures Limited (RRVL).
