
Rockwell Automation welcomed Ahmad Haydar as the new Country Manager for the Kingdom of Saudi Arabia, a role in which he is expected to guide the company’s industrial automation and digital transformation strategies in alignment with Saudi Vision 2030.
With almost 20 years of industry experience, including a decade at Rockwell Automation, Haydar brings deep technical expertise, leadership maturity, and a customer-first approach to this critical role. He previously served at SysTech System Technology – SI Schneider Electric & Wonderware, and worked there for 9 years.
“With nearly two decades of experience in the automation industry, Ahmad brings a wealth of expertise and leadership to this role. His appointment reflects our commitment to supporting Saudi Vision 2030 and advancing industrial digital transformation across the Kingdom,” shared the company.
Hayder said, “Saudi Vision 2030 presents a bold roadmap for industrial innovation, and I look forward to partnering with our customers to deliver solutions that drive efficiency, sustainability, and long-term growth. Equally important is our commitment to supporting knowledge transfer and helping prepare Saudi national graduates for the world of industrial digital transformation.”