RØDE has appointed Lara Sous as the Marketing and PR Lead for the Middle East and North Africa region. Her role will be based in Dubai, where she will be leading the marketing and communications efforts in the region, aligning with RODE’s global mission.
With over 14 years of experience in the industry and the Middle East, she has worked with Ogilvy, Volkswagen Middle East, SAIC Motor Middle East, and Group Lotus.
Kalinda Atkinson, Sales and Marketing Director at RØDE, expressed, “She brings a rare blend of creative insight, strategic thinking, and regional experience that will be vital as we grow our presence across the Middle East. Lara’s leadership will be key in amplifying our brand and deepening our engagement with creators throughout the region.”
“After several amazing years in the auto world, I have finally changed lanes to one that is filled with creativity, storytelling and a whole lotta cool audio gear! … With a brand that’s all about empowering creators, I can’t wait to work closely with the region’s most talented storytellers, influencers, podcasters, innovators & creators to help them amplify their stories and voices (literally)”
