Reddit, Inc. officially appointed cricket legend Sachin Tendulkar as the global brand ambassador. The move aims to enhance the sport-focused communities on the platform, keeping in mind India’s huge cricket fan base.
Tendulkar will directly engage with users through his Reddit account u/SachinTendulkar and will also contribute to the fan-rum forums. Tendulkar will be sharing his personal match insights and exclusive content; his collaboration brings a fresh breeze to the platform.
“For me, cricket has always been about that pure connection with people, on and off the field. In getting to know Reddit, what stands out is the sheer passion that brings its communities together.” Sachin discusses his collaboration with Reddit.
Durgesh Kaushik, the Vice President of International Growth, commented on his epic collaboration, “Sachin Tendulkar, a name synonymous with cricket excellence, possessed a remarkable ability to transcend boundaries and unite people through his extraordinary talent. His presence on the field created a powerful sense of community among fans, who were drawn together by their shared admiration for the “Master Blaster.”
