Wang Ning, founder of Pop Mart, with a collection of Labubu dolls, showcasing his journey from toy seller to billionaire.

At just 36, Wang Ning turned childhood joy into billion-dollar gold. The mastermind behind the creation of Pop Mart’s wildly successful Labubu dolls, Wang is now China’s Youngest billionaire with an estimated net worth of $21 billion.

The company specialises in creating premium designer toys, and now it has captured the attention of the entire world. The toy’s popularity increased even further after celebrities, such as Blackpink’s Lisa, Rihanna, Ananya Pandey, Twinkle Khanna, Kim K., and many more have been spotted with the dolls as bag charms. The craze raged all around the world, surging the demand for the dolls among the young audience.

The cute little Labubus have exploded as a global trend, fuelling a collectibles craze that combines art, nostalgia, and exclusivity. With a blind-box mystery, limited editions, and collaborations with international brands, Wang Ning has reshaped how China and now the world look at toys.

These Labubu dolls generate major revenue for the company. According to a report, Pop Mart North America generated over $419 million solely from selling Labubus. The Labubu dolls drew attention from the collector’s market at a Beijing auction, where a life-sized Labubu doll sold for approximately $150,275.

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