Temasek has recently acquired a 9-10% stake in India’s snack giant Haldiram’s with a valuation of approximately 10 billion. Temasek is an investment firm based in Singapore and has significantly invested in many Indian companies like Manipal Health, Rebel Foods, and more.

The Shaadi.com founder and Shark Tank judge, Anupam Mittal, shared his view on X with a simple statement: “Ek laakh crore ki bhujiya? The statement “Ek laakh crore ki bhujiya?” demonstrates his admiration for India. This shows his appreciation and the growing appeal of India’s FMCG sector.

Haldiram’s is one of the leading and dominant snack brands in India with years of legacy. The brand holds over 40% of the market share in the Indian snack and savory sector. The brand has experienced significant growth over the years. The company operates over 150 restaurants and thousands of stores in both India and foreign countries.

The deal underscores the growing interest of investors worldwide in India’s consumer market. Before Temasek, Blackstone was also interested in closing a deal with Haldiram’s. The deal was not closed because Blackstone’s valuation was around $8 billion.

Mittal’s reaction captures the sentiment of many. Traditional Indian brands are attaining the valuations they merit. This investment emphasizes the remarkable journey of Indian brands from being local to global.