Cognizant appointed Urvi Mehta as Head of Life Science Marketing, where she will lead integrated marketing strategies for biopharma, medtech, and healthcare clients across the Americas. In this role, she is responsible for driving demand generation, digital acceleration, and executive engagement.
Strengthening Cognizant’s position as a global leader in the life science sector.
Alongside her new role, Urvi continues her association with the GLG Council Member. With over decades of industry expertise across multiple organisations like BrandFirst, Indegene, IQVIA, GEHealthcare, Excelra Knowledge Solutions, MAACommunications Ltd, and more. She led IQVIA as the Head of Marketing, she was handling Africa, the Middle East, and South Asia, which enriched her journey in cross-border expertise.
Her rich background in healthcare and technology-driven marketing positions her to accelerate Cognizant’s growth and brand leadership in the global life sciences industry.
