Amitabh Suri appointed as Chief Executive Officer (CEO) of Flying Machine. A strategic move towards direction and operations of the organisation. This appointment is expected to aim at accelerating the organisation’s next phase of growth and relevance, with a clear focus on both brand and business outcomes.
With over 25 years of experience in apparel, fashion, and lifestyle retailing, with a strong track record in brand scaling, omnichannel growth, and operational excellence. Suri has played a key role in scaling major brands in India and internationally. He was an integral part of the Indian Terrain Fashions leadership team, helping transform the company into a market-leading lifestyle brand. He served the organisation for over 17 years, most recently as Chief Operating Officer. He also led Shoppers Stop as President International – Exclusive & Private Brands, where he launched and scaled several notable labels.
With his experience in scaling large lifestyle brands, the role is likely to focus on revitalising the product portfolio, deepening consumer engagement, and enhancing omnichannel execution across online and offline retail. His appointment is a strategic decision that will strengthen the company’s leadership in the denim segment and position the brand for long-term growth, innovation, and cultural relevance in India’s evolving fashion landscape.
