Kritika Goel is the Associate Director – Categories and Brands at kindlife.in with an expertise in e-commerce and brand strategy. Ms. Goel has experience of over 12 years in the consumer sector, combining digital innovation and ethical consumerism and leading Kindlife to create significance in the global beauty and wellness market.
Ms. Goel has successfully onboarded 900+ brands, including 30+ international names, while supervising the key regulatory processes and managing a high-performance portfolio. She is a woman of wonders who negotiates international brand partnerships, mentoring cross-functional teams while handling portfolio decisions.
She has worked with Maccaron, Network18 Media & Investments Limited and Naaptol Online Shopping Pvt. Ltd where she honed her skills in category management. When she started her journey in the beauty industry, she realised the importance of ingredient transparency, sustainable packaging, and brand storytelling. Ms. Goel makes sure that every brand aligns with Kindlife’s values.
Ms. Goel’s journey is a blueprint for women who aspire to be in this field. With her precision and deep understanding of evolving custom behaviour, she continues to expand Kindlife in the global marketplace.
Recognised as one of the Most Aspiring Women Leaders in India 2025, Kritika Goel, in a one-on-one conversation with Corporate TrendZ, shared her advice on creating a career in this field and what one should do:
“Start by building deep category knowledge, along with developing your financial acumen by understanding metrics like contribution margins and unit economics, not just top-line growth.”
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