With over three decades in the textile industry, Sanjay Srivastava, Senior Vice President (Marketing) at Donear Industries, has consistently blended tradition with modernity. From his early engineering roots to leading marketing for iconic brands like Siyaram’s, Arvind, and Donear, he has cultivated a rare understanding of both production and consumer dynamics.
Mr. Sanjay’s journey began on the shop floors of Grasim Industries, where he gained firsthand production experience before moving into sales and marketing. This foundation allowed him to launch and sustain brands that endure in India’s competitive textile market.
As a leader, he ensures legacy labels remain aspirational for younger generations while maintaining loyalty among traditional buyers. Mr. Sanjay leverages data, digital platforms, and in-store visibility to maintain brand recall. His leadership philosophy centers on customer focus, innovation, and agility, providing emerging leaders a blueprint for long-term success in a rapidly evolving industry.
Recognised as one of the Leading Retail Leaders in India, Mr. Sanjay Srivastava shared his view with Corporate TrendZ:
“Although the textile industry has deep-rooted traditions, it is becoming increasingly dynamic. Building and maintaining market relationships still holds value, though newer generations tend to operate on strictly professional terms.”
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