Serene Woon joins Singapore Tourism Board as Area Director for India, the Middle East and South Asia
The Singapore Tourism Board (STB) appointed Serena Woon as the Area Director-Designate for India, the Middle East, and South Asia. Woon will be responsible for destination marketing strategies across West and South India, as well as engagement in the Middle East and South Asia.
Woon has over 15 years of experience in the tourism and trade industry. She has been associated with the Singapore Tourism Board and Singapore’s Ministry of Trade and Industry, where she has served in several major roles that contributed to market growth.
She was the Area Director in South Korea and Malaysia, where she expanded STB’s presence into Greater Busan and East Malaysia. Her cross-boundaries experience makes her the ideal fit for the role.
“India represents immense potential as one of our key markets. Serene’s deep experience and keen understanding of modern traveler preferences will bring valuable new perspectives and strengthen Singapore’s connections with Indian travelers. We look forward to her leadership in this crucial market.” said Markus T., regional director for IMESA at STB.
Serene Woon joins Singapore Tourism Board as Area Director for India, the Middle East and South Asia
The Singapore Tourism Board (STB) appointed Serena Woon as the Area Director-Designate for India, the Middle East, and South Asia. Woon will be responsible for destination marketing strategies across West and South India, as well as engagement in the Middle East and South Asia.
Woon has over 15 years of experience in the tourism and trade industry. She has been associated with the Singapore Tourism Board and Singapore’s Ministry of Trade and Industry, where she has served in several major roles that contributed to market growth.
She was the Area Director in South Korea and Malaysia, where she expanded STB’s presence into Greater Busan and East Malaysia. Her cross-boundaries experience makes her the ideal fit for the role.
“India represents immense potential as one of our key markets. Serene’s deep experience and keen understanding of modern traveler preferences will bring valuable new perspectives and strengthen Singapore’s connections with Indian travelers. We look forward to her leadership in this crucial market.” said Markus T., regional director for IMESA at STB.
- Somenath Sit: Named One of India’s 10 Most Inspiring AI Leaders in India 2025 By Corporate TrendZWith over a decade of experience, Somenath Sit serves as… Read more: Somenath Sit: Named One of India’s 10 Most Inspiring AI Leaders in India 2025 By Corporate TrendZ
- Dr. Neelanjan Manna: Named One of India’s 10 Most Inspiring AI Leaders in India 2025 By Corporate TrendZDr. Neelanjan Manna is redefining cybersecurity with a distinctive Indian… Read more: Dr. Neelanjan Manna: Named One of India’s 10 Most Inspiring AI Leaders in India 2025 By Corporate TrendZ
- PwC elects Riyadh Al Najjar as a member of the PwC Global BoardRiyadh Al-Najjar, Chairman of the Board and Saudi Arabia Country… Read more: PwC elects Riyadh Al Najjar as a member of the PwC Global Board
- Raffles Udaipur names Guneeta Duggal as the Director of Sales and MarketingGuneeta Duggal has become the new Director of Sales and… Read more: Raffles Udaipur names Guneeta Duggal as the Director of Sales and Marketing
- VARUN BEVERAGES LIMITED appointed pankaj madan as the new Chief Financial OfficerVARUN BEVERAGES LIMITED appointed pankaj madan as the new Chief… Read more: VARUN BEVERAGES LIMITED appointed pankaj madan as the new Chief Financial Officer
