Branch International has appointed Sricheta Das as Head of Marketing for India. This appointment reflects the company’s leadership depth as it scales in one of its fastest-growing markets.
She holds over a decade of experience in India’s financial services and fintech ecosystem, having held leadership positions across marketing, product, and strategy functions. Her prior roles include senior marketing and business leadership at Bajaj Finserv and KreditBee, building scalable customer acquisition engines and driving growth at various stages of scale. She also served at Kinara Capital and Educomp Solutions Ltd.
In her new role, she will lead Branch India’s end-to-end marketing strategy, with a strong emphasis on customer acquisition and retention across the personal loans business. She will partner closely with product, analytics, and credit teams to sharpen market positioning, accelerate long-term growth, and ensure that marketing investments are closely aligned with strategic business outcomes.
With her appointment, the company aims to invest in seasoned leadership talent to drive growth, deepen consumer engagement, and enhance brand trust in a competitive digital lending landscape. This opportunity will build and scale a fair, fast, digital-first, and customer-focused credit platform that leverages machine learning and data insights to create accessible and responsible financial products for underserved customers.
