While Milan often steals the spotlight, Turin quietly asserts itself as one of Italy’s most refined and business-friendly destinations. Nestled at the foot of the Alps, this northern Italian city offers more than just historic charm. It combines innovation, style, and effortless sophistication, which makes it perfect for business travellers seeking focus throughout the day and inspiration after hours.
From global automotive hubs to thriving technology centres, Turin is a city where businesses are taken seriously and life is enjoyed fully.
The Business Appeal of Turin
Turin is the historical heart of Italy’s industry. It is famously home to Fiat and a number of leading aerospace and technology firms. Today, it continues to evolve, attracting startups, research centres, and investors in sectors like robotics, clean energy, and artificial intelligence.
For business events, venues like Lingotto Conference Centre, housed in a converted Fiat factory, showcase Turin’s ability to blend industrial history with modern functionality. The city’s well-connected infrastructure, proximity to Milan, and efficient public transport system make it easy to navigate for meetings, exhibitions, and site visits.
Turin’s international airport, just 30 minutes from the city centre, offers regular flights to major European hubs, making short business trips highly manageable.
Where to Stay: Comfort and Style
Business travellers can make several excellent choices that combine comfort, location, and character. Turin offers a selection of hotels with elegant rooms, sophisticated meeting spaces, and wellness centres, ideal places to relax after a busy day. If you prefer contemporary luxury with views of the Alps, Turin will spoil you with choices. Alternatively, there are unique options located in the former Fiat factory, such as those adjacent to La Pista 500, a rooftop garden and art space built on the old Lingotto test track, merging business, art, and history into a remarkable setting.
Why Turin Works
Turin offers everything a business traveller could need: strong infrastructure, an innovative economic environment, stylish hotels, and a dining scene that turns every meal into an experience. It is sophisticated without being pretentious, historic without feeling stuck in the past, and modern without losing its soul.
For those looking to get business done in an environment that naturally invites deeper conversations and richer experiences, Turin is a destination worth adding to the calendar.
A Five-Day Business Traveller’s Itinerary in Turin
Day 1
Start your day with an espresso at Caffè San Carlo. Make your way to the Lingotto Business Centre. Take a lunch break at Eataly Lingotto, where classic Piedmontese dishes offer a taste of the region’s rich culinary heritage. In the afternoon, continue with networking sessions at one of the modern coworking spaces around Porta Nuova. As the evening settles, dine at Consorzio for fine regional cuisine in a relaxed yet stylish setting.
Day 2
Begin your second day with breakfast at a chic café along Via Lagrange. For lunch, visit Farmacia del Cambio, the lighter, modern counterpart to the city’s famed Ristorante del Cambio. During the afternoon, arrange a walking tour through Turin’s baroque centre, stopping at architectural masterpieces such as the Real Chiesa di San Lorenzo, a stunning 17th-century church known for its elegant dome and historic significance. In the evening, enjoy rooftop cocktails at Piano 35, the highest lounge in Turin, offering panoramic views of the Alps and the Po River.
Day 3
Start with meetings at Politecnico di Torino, and afterwards, take time to visit the Egyptian Museum, one of the world’s most significant collections of ancient artifacts. Then, elevate your cultural experience with a stop at the National Museum of Cinema, housed inside the iconic Mole Antonelliana, offering a creative glimpse into Italy’s cinematic history. Lunch can be enjoyed at Tre Galline, a historic restaurant known for refined Piedmontese classics. As night falls, consider an elegant dinner at Del Cambio itself.
Day 4
Plan a half-day excursion to the Langhe region for vineyard tours and truffle tastings. Return to Turin for a late lunch at Ristorante La Badessa, tucked away near Piazza Castello, and take time to admire the Royal Palace of Turin, a UNESCO World Heritage site and a former residence of the House of Savoy. Then wind down with a stroll along the Po River before settling in for a relaxing dinner at Scannabue, a local favourite.
Day 5
On your fifth and final day, schedule informal breakfast meetings at the NH Collection Torino Piazza Carlina or enjoy a quiet coffee on a terrace overlooking the city’s red-tiled rooftops. Spend the morning shopping for artisanal gifts in Via Roma’s elegant boutiques or visit one of Turin’s many art galleries, tucked away in the city centre. Before heading to the airport, stop for a farewell lunch at Al Garamond, where Italian tastes meet international influences, a perfect final taste of Turin’s rich and varied character.
