Wipro Backs D2C Pet Food Startup Goofy Tails with $1 Million Investment
Wipro Consumer Care Ventures, the venture capital arm of Wipro Consumer Care and Lighting, has recently invested $1 million in a Delhi-based pet food startup, Goofy Tails. This is WCCV’s strategic entry into the pet care market, which is growing rapidly now. The increasing demand is driven by pet ownership for premium and healthy pet food options in the urban cities of India.
The startup was founded by Karan Gupta, Kartik Gupta, Ashish Kaushal, and Kunal Gupta in 2021. With this investment, Goofy Tails is expected to scale its operations, better product innovation, and strengthen its distribution channels. The capital infusion aligns with WCCV’s broader investment focus on consumer-focused startups in India and around Southeast Asia.
Sumit Keshan, Managing Partner at Wipro Consumer Care – Ventures, expressed his enthusiasm on the recent investment, “We are glad to partner with Goofy Tails, who are passionately addressing key gaps in India’s pet food market. With pets increasingly becoming family, there is a growing demand for high quality, nutritious, and innovative pet food products.
“Partnering with Wipro Consumer Care – Ventures is a significant milestone for us. This investment will not only help us scale and reach more pet parents across India but also accelerate R&D and new product innovation, further strengthening our mission,” highlighted Karan Gupta, Co-founder of Goofy Tails, on the recently secured funds.
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