Biting into Success: Eat Better Co Raises ₹17 Cr After Shark Tank India Fame
This Jaipur-based snack brand, Eat Better Co, secured ₹17 crore in funding in a pre-Series A round co-led by Prath Ventures and Spring Marketing Capital, with the presence of existing investors. The secured funds will be used to expand the company’s product portfolio and scale its operations. Also enhancing the presence in quick commerce platforms like Zepto, Blinkit, and Instamart.
The brand was founded by hashtag#MridulaKanoria, Shaurya Kanoria, and Vidushi Kajaria in 2020. The startup provides a variety of snacks such as dry fruit laddoos, roasted namkeen, and seed mixes. The startup prioritizes healthy and clean snacking, ensuring transparency in the products they offer. A healthy alternative to traditional Indian snacks while balancing wellness.
After airing on Shark Tank India, the startup got mass attention from all around India. At the tank, Namita Thapar committed ₹50 lakh at a valuation of ₹100 crore.
Standing today, the startup is dispatching 2 lakh orders monthly through third-party platforms and its own website. Catering to the better-for-you food products rising demand every everyday in India.
Mridula said in an interview, “When we started, it was just about making great snacks for friends and family. But over the years, we realized we were solving a much bigger problem—people wanted delicious, healthy snacks they could trust.”
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