Indian Cricketer Rinku Singh has invested ₹1.9 crore in BeastLife, a startup founded by fitness influencer Gaurav Taneja and entrepreneur Raj V. in 2023. The investment pushed the valuation of the startup to ₹120 crore, which was an important milestone in the fitness industry of India.
Beastlife has gained popularity among its audience for its premium supplements. The brand emphasises creating products with clean formulas and top-tier ingredients to meet the demands of modern athletes and fitness enthusiasts. The brand was also featured on Shark Tank India.
Beatlife’s mission is simple: ”To empower you to be the best version of yourself, inside out. Whether you’re an athlete or a beginner, we’ve got your back every step of the way.”
“Rinku embodies everything BeastLife stands for: discipline, performance, and authenticity. This partnership is a big step in making science-backed, athlete-approved supplements a household name in India,” says Taneja about Rinku’s significant partnership with them.
The current fitness market size in India is estimated to be around $2.2 billion in 2023, and by 2032, the market is estimated to be around $3.2 billion. With this partnership, Beastlife is creating a solid ground in the fitness industry while competing with established brands like MuscleBlaze, The Whole Truth Foods, and Optimum Nutrition .
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