Zara Singh to head Accor as the Director of Revenue for India and South Asia

Accor is a multinational French hospitality company. Recently appointed Zara Singh as the Director of Revenue Management – India & South Asia. This is a strategic move to boost the Group’s commercial capabilities in the region. Singh has over two decades of experience in the hospitality industry

At Accor, Singh will head the revenue department and distribution strategy of India and South Asia. In her professional journey, she has worked with Hilton, IHG Hotels & Resorts, Starwood Hotels & Resorts Worldwide, Inc., Marriott International, Four Points by Sheraton, Shangri-La Group, Oberoi Hotels & Resorts, and more.

Her industry expertise includes revenue optimization, pricing strategies, distribution, and stakeholder collaboration that resulted in significant business growth. She has experience in managing business beyond the boundaries. She was the Director of Commercial South West Asia at InterContinental Hotels.

“We are excited to welcome Zara into this strategic role at Accor. Her extensive experience, data-driven approach, and deep knowledge of both domestic and international markets will be instrumental in driving our revenue strategy forward.”, said Pratima Badhwar, the Head of Commercial India & South Asia.

Under Singh’s leadership, Accor is expected to drive the growth of the company in the competitive South Asian hospitality market.

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